About

I’ve built my career across some of the world’s biggest and most influential PR agencies and independent consultancies, working at the intersection of strategy, creativity and storytelling.

I started my communications career in the health teams at Edelman and Ogilvy, working on global communications programmes. There, I learnt the importance of trusted client relationships and how to turn complex, sensitive information into campaigns at scale.

At Portland Communications, I explored how communications and public affairs intersect. I was often drawn to developing the ‘front end’ of a new business pitch or project, and soon learnt how much I loved uncovering insights and crafting campaign platforms. This led to a move from Account Director in Health to Associate Creative Director in the agency's central strategy, research, analytics and creativity hub. There, I worked across diverse corporate affairs briefs across health, technology and other regulated sectors.

I later joined Arc Bio Communications, where I led strategic creativity across the business, helping leading innovation companies shape their positioning and corporate narratives.

Alongside my agency career, I have an MA in Creative Writing from Birkbeck, University of London, gaining a Distinction in 2022. It sharpened my craft as a storyteller and complements years of professional writing experience spanning narratives, advertising copy, brand messaging and video scripts.

My approach is grounded in the belief that the best ideas don’t come from one individual alone; they emerge in teams. As an experienced facilitator and qualified teacher, I design bespoke creative thinking workshops that bring different perspectives together, challenge established thinking and help teams get somewhere new.